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David GOMBE
Airtel Uganda has formally renewed its partnership with the Buganda Kingdom for the twenty second model of the Airtel Masaza Cup Occasion, reinforcing its dedication to youth empowerment, neighborhood enchancment and sports activities actions progress all through Uganda.The Airtel Masaza Cup, actually considered one of Uganda’s most celebrated cultural and sporting events, brings collectively all 18 counties of the Buganda Kingdom in a contest that has flip into an vital platform for nurturing soccer experience and promoting social cohesion.
Speaking on the launch, Airtel Uganda Managing Director and CEO, Soumendra Sahu, expressed appreciation to the Buganda Kingdom for its continued imaginative and prescient and dedication to grassroots soccer enchancment.
“Proper now, as we launch the twenty second model of the Airtel Masaza Cup, we’re grateful to His Majesty the Kabaka of Buganda and the Katikkiro for his or her imaginative and prescient and dedication to supporting grassroots soccer enchancment by the Masaza Cup and Bika Tournaments,” said Sahu.
He added, “As Airtel Uganda, we’re honored to proceed this partnership, which not solely develops soccer experience all through the nation however moreover unites communities spherical mandatory social causes. The occasion has flip right into a platform for driving optimistic behavioral change by initiatives similar to HIV/AIDS consciousness, Emmwanyi Terimba, and totally different community-focused purposes.”
The 2026 occasion will formally kick off with defending champions Buweekula web internet hosting Kyaddondo on the Nationwide Teachers’ College Grounds in Mubende.
The occasion will then proceed with fixtures all through the dominion, drawing tons of of passionate followers from all 18 counties competing for this 12 months’s title.
Whereas launching the occasion, the Katikkiro of Buganda, Owek. Charles Peter Mayiga, expressed his pleasure regarding the new season and the continued assist from Airtel and totally different companions.
“I’m delighted to launch one different Airtel Masaza Cup season and equally joyful that Ugandans and our companions proceed to walk this journey with us as we promote experience, advance sports activities actions enchancment, and strengthen the battle in opposition to HIV/AIDS in Uganda,” he said.
Owek. Mayiga emphasised the place of sports activities actions in fostering unity and nationwide enchancment saying “Buganda is dependent upon sports activities actions to unite people all through the Kingdom and all through Uganda. The Masaza Cup brings collectively people from utterly totally different backgrounds and areas, making a shared sense of perform and id. Many avid gamers who’ve represented Uganda on the nationwide diploma first showcased their experience inside the Masaza Cup sooner than occurring to fly the nationwide flag.”
He further well-known that soccer stays a powerful machine for neighborhood mobilization, notably in advancing properly being campaigns.
“As you’re acutely aware, His Majesty the Kabaka is a Goodwill Ambassador inside the battle in opposition to HIV/AIDS. By way of soccer and totally different sporting actions, we’re ready to mobilize communities and unfold mandatory properly being messages that improve lives.”
The Katikkiro moreover advisable Airtel and totally different companions for his or her unwavering assist of Buganda Kingdom initiatives via the years.
“Airtel has persistently supported key Kingdom purposes, along with the Kabaka Birthday Run, the Bika Occasion, Coronation celebrations, and the Masaza Cup.
“We’re grateful for his or her willingness to walk with us on this journey. When Airtel helps Kingdom initiatives, it does so inside the spirit of serving our people, and we encourage the parents of Buganda and Uganda to reciprocate by supporting Airtel’s companies and merchandise. We value this mutually helpful relationship and look ahead to strengthening it further.”
For over 20 years, the Airtel Masaza Cup has served as a unifying platform for communities all through Buganda, attracting tons of of followers and providing alternate options for rising soccer experience to showcase their abilities.
“By way of initiatives aligned with this occasion, Airtel stays devoted to creating pathways, whether or not or not by connectivity, digital devices, or direct assist, that give youthful Ugandans an actual shot at a higher future.” Sahu concluded
